Privacy Policy

Last Revised: February 11, 2026

This Privacy Policy (hereinafter referred to as the "Policy") is issued by DealUpdates (hereinafter referred to as "we," "us," "our," or the "Operator") and governs the collection, processing, storage, use, disclosure, and protection of personal information and non-personal data obtained from or generated by users (hereinafter referred to as "you," "your," or "User") in connection with the use of the DealUpdates website located at https://dealupdates.com, any associated browser extensions, mobile applications, application programming interfaces, and any other digital properties or services operated by us (collectively, the "Services").

By accessing, browsing, registering for, or otherwise utilizing the Services, you acknowledge that you have read, understood, and agree to be bound by the terms and conditions set forth in this Policy. If you do not agree with any provision herein, you must immediately discontinue your use of the Services. This Policy should be read in conjunction with our Terms of Service, which govern your overall use of the Services.

For any inquiries, requests, or complaints regarding this Policy or our data practices, you may contact us through our contact form.

1. Scope and Applicability

1.1. This Policy applies to all personal information collected through the Services, regardless of the means or channel through which such information is provided, including but not limited to information submitted through website forms, browser extension interactions, mobile application usage, email correspondence, and any automated data collection mechanisms deployed within the Services.

1.2. This Policy does not apply to information collected by third-party websites, applications, or services that may be linked to, referenced by, or otherwise accessible through the Services, including but not limited to Amazon.com, Google, payment processors, and analytics providers. Users are encouraged to review the privacy policies of any such third-party services prior to providing personal information to them.

1.3. We reserve the right to modify, amend, or update this Policy at any time and for any reason, in our sole discretion. Material changes shall be indicated by updating the "Last Revised" date set forth above. In certain circumstances, we may provide additional notice of material changes through in-application notifications or electronic communications. Your continued use of the Services following the posting of any modifications shall constitute your acknowledgment and acceptance of such modifications.

2. Categories of Information Collected

2.1. Information Provided Directly by the User

In the course of registering for, accessing, or utilizing the Services, you may voluntarily provide the following categories of information:

Account Registration Data: Including, without limitation, your full name, electronic mail address, and account credentials (password). Where you elect to authenticate through a third-party identity provider (e.g., Google OAuth), we may receive your name, email address, and profile photograph as transmitted by such provider pursuant to its own data-sharing policies.
Price Tracking and Preference Data: Product selections you designate for price monitoring, target price thresholds you configure, notification delivery preferences, and any other settings or configurations you establish within the Services.
User Communications: Any information you submit through our contact form or other communication channels, including your name, return email address, subject matter, and message content.
Subscription and Billing Data: If you subscribe to a paid tier of the Services, our third-party payment processor may collect payment instrument details (e.g., credit card number, billing address). We do not directly store complete payment card information on our servers; such data is processed and retained by our payment processor in accordance with PCI-DSS requirements.

2.2. Information Collected Through Automated Means

When you access or interact with the Services, certain information is collected automatically through the use of cookies, server logs, web beacons, pixels, and similar tracking technologies:

Device and Browser Information: Including, without limitation, browser type and version, operating system type and version, device type, screen resolution, device identifiers, and language preferences.
Network and Connection Data: Internet Protocol (IP) address, internet service provider, referring and exit URLs, and approximate geographic location as inferred from IP address.
Usage and Behavioral Data: Pages viewed, features accessed, deals and products viewed, search queries performed, links clicked (including affiliate links and outbound referral links), timestamps of interactions, session duration, click paths, and frequency of visits.
Cookie and Tracking Technology Data: Information stored in or retrieved from cookies, local storage objects, session storage, and indexed databases within your browser. See Section 8 (Cookies and Tracking Technologies) for additional detail.

2.3. Information Obtained from Third-Party Sources

Authentication Providers: Where you authenticate via Google or another third-party identity provider, we receive certain profile information as described in Section 2.1 above, subject to the permissions you grant during the authentication flow.
Product and Pricing Data: We retrieve product titles, descriptions, pricing information, images, availability status, and other catalog data from Amazon and potentially other e-commerce platforms through their respective APIs or publicly available information, solely for the purpose of powering the deal listings, price tracking, and notification features of the Services.

3. Purposes of Processing

3.1. We process the information collected pursuant to Section 2 for the following purposes, each of which we consider to constitute a legitimate interest, contractual necessity, or for which we have obtained your consent, as applicable:

Service Provision and Maintenance: To operate, deliver, maintain, and improve the core functionality of the Services, including product tracking, deal curation, price comparison, and account management.
Notification Delivery: To transmit price drop alerts, deal notifications, and other service-related communications through your selected notification channels, which may include electronic mail, web browser push notifications, mobile application push notifications, and, upon obtaining your express consent, Short Message Service (SMS) or text message communications. Standard carrier messaging and data rates may apply to SMS notifications.
Affiliate Link Generation and Attribution: To generate, insert, and track affiliate links that enable us to earn referral commissions from qualifying purchases made through the Services. See Section 6 (Affiliate Disclosure) for comprehensive details regarding our affiliate relationships.
Account Administration: To process registration, authenticate your identity, manage subscriptions, and facilitate payment processing through our third-party payment providers.
Analytics and Improvement: To analyze usage patterns, measure the effectiveness of features and content, conduct A/B testing, and otherwise improve the quality, relevance, and performance of the Services.
Security and Fraud Prevention: To detect, investigate, and prevent fraudulent activity, unauthorized access, abuse of the Services, and other activities that may violate our Terms of Service or applicable law.
Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests, and to establish, exercise, or defend legal claims.
Communications: To respond to your inquiries, support requests, and feedback submitted through our contact form, and to send service-related announcements regarding maintenance, security incidents, or changes to our terms and policies.

4. Disclosure and Sharing of Information

4.1. No Sale of Personal Information. We do not sell, rent, lease, or trade your personal information to third parties for their direct marketing purposes.

4.2. We may disclose or share information in the following circumstances:

Service Providers and Processors: We engage third-party vendors, consultants, and service providers to perform functions on our behalf, including but not limited to web hosting, email delivery, analytics processing, payment processing, and customer support. Such service providers are granted access to personal information only to the extent necessary to perform their designated functions and are contractually obligated to maintain the confidentiality and security of such information.
Affiliate and Retail Partners: When you click on an affiliate link within the Services and are redirected to Amazon.com or another retailer, that retailer may receive referral information indicating that you arrived from DealUpdates. We do not transmit your personal account information, email address, or other identifying data to affiliate partners as part of the referral process.
Legal Obligations and Enforcement: We may disclose information where we reasonably believe such disclosure is necessary to (a) comply with applicable law, regulation, court order, subpoena, or legal process; (b) enforce our Terms of Service or other agreements; (c) protect the rights, property, or safety of the Operator, our Users, or the public; or (d) detect, prevent, or address fraud, security, or technical issues.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, dissolution, sale of all or substantially all assets, or similar corporate transaction, your personal information may be transferred to the acquiring or surviving entity, subject to the commitments made in this Policy.
With Your Consent: We may share your information for purposes not described in this Policy where we have obtained your express consent to do so.

5. Notification Channels and Communication Preferences

5.1. The Services may deliver notifications and alerts to you through one or more of the following channels, subject to your preferences and, where required, your express consent:

Electronic Mail (Email): Price alert notifications, deal digest summaries, and service-related announcements transmitted to the email address associated with your account.
Web Browser Push Notifications: Real-time notifications delivered through your web browser's native push notification system, utilizing the Web Push Protocol and VAPID authentication. Subscription to web push notifications requires your affirmative opt-in through the browser's permission dialog.
Mobile Push Notifications: Notifications delivered through the native push notification system of your mobile operating system (iOS APNs, Android FCM) via our mobile application, when available.
SMS/Text Messages: In future implementations, we may offer price alert notifications via Short Message Service (SMS) or Multimedia Messaging Service (MMS). Prior to sending any such communications, we will obtain your express written consent and collect your mobile telephone number. Message frequency will vary based on your tracking activity. Standard message and data rates imposed by your wireless carrier may apply. You may opt out of SMS notifications at any time by replying STOP to any message or adjusting your account settings.

5.2. You may modify your notification preferences at any time through your account settings. You may also unsubscribe from promotional email communications by clicking the "unsubscribe" link provided in each such communication. Please note that even if you opt out of promotional communications, we may continue to send you transactional or service-related messages (e.g., account verification, security alerts, changes to terms or policies).

6. Affiliate Disclosure

6.1. DealUpdates is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for website operators to earn advertising fees by advertising and linking to Amazon.com and affiliated properties. Additionally, we may participate in other affiliate or referral programs with various e-commerce retailers.

6.2. Product links displayed within the Services, including but not limited to links within deal listings, price alert notifications, email communications, and push notifications, may contain affiliate tracking parameters. When you click on such a link and subsequently complete a qualifying purchase, we may receive a referral commission from the retailer at no additional cost to you.

6.3. Affiliate relationships do not influence our editorial decisions regarding which deals are featured, the order in which they are displayed, or the accuracy of pricing information presented within the Services. We endeavor to present accurate and current pricing information; however, prices are subject to change by the retailer at any time without notice to us.

6.4. In accordance with the Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255), we disclose that we may earn commission from qualifying purchases made through affiliate links on the Services.

7. Data Retention

7.1. We retain your personal information for as long as your account remains active or as reasonably necessary to provide you with the Services, comply with our legal obligations, resolve disputes, enforce our agreements, and fulfill the purposes described in this Policy.

7.2. Upon deletion of your account, whether initiated by you or by us pursuant to our Terms of Service, we will delete or anonymize your personal information within thirty (30) calendar days, except to the extent that retention of certain information is required or permitted by applicable law for legitimate purposes including, without limitation, compliance with legal obligations, fraud prevention, enforcement of our Terms of Service, and resolution of pending disputes.

7.3. Aggregated, anonymized, or de-identified data that can no longer reasonably be used to identify you may be retained indefinitely for analytical, statistical, and service improvement purposes.

8. Cookies and Tracking Technologies

8.1. The Services employ cookies, local storage objects, session storage, and similar client-side storage mechanisms (collectively, "Tracking Technologies") to facilitate the operation of the Services, enhance user experience, and collect usage data as described in this Policy.

8.2. Categories of Tracking Technologies

Strictly Necessary / Essential: These Tracking Technologies are required for the fundamental operation of the Services, including user authentication, session management, cross-site request forgery (CSRF) protection, and load balancing. The Services cannot function properly without these technologies, and they cannot be disabled.
Functional / Preference: These Tracking Technologies enable the Services to remember choices you make (such as display preferences, dark mode settings, and notification configurations) and provide enhanced, personalized features.
Analytics / Performance: These Tracking Technologies collect information about how Users interact with the Services, including pages visited, error encounters, and performance metrics. We may use third-party analytics services, such as Google Analytics, which deploy their own cookies and collect data pursuant to their own privacy policies. Google Analytics information is available at https://policies.google.com/privacy.

8.3. Managing Tracking Technologies

Most web browsers provide controls that allow you to manage or delete cookies and other stored data through browser settings. You may also configure your browser to refuse all cookies or to alert you when a cookie is being set. Please be advised that disabling or blocking certain Tracking Technologies may impair the functionality of the Services, prevent you from accessing certain features, or degrade your user experience. For comprehensive information about cookies and how to manage them, you may visit www.allaboutcookies.org.

9. Your Rights and Choices

9.1. Subject to applicable law and depending on your jurisdiction of residence, you may have certain rights with respect to the personal information we hold about you, including but not limited to:

Right of Access: The right to request confirmation as to whether we process your personal data and, if so, to obtain a copy of such data.
Right of Rectification: The right to request correction of inaccurate or incomplete personal data.
Right of Erasure (Right to be Forgotten): The right to request deletion of your personal data, subject to certain legal exceptions and retention requirements.
Right to Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit such data to another controller.
Right to Restrict Processing: The right to request restriction of processing of your personal data under certain circumstances.
Right to Object: The right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

9.2. To exercise any of the foregoing rights, please submit a request through our contact form. We will endeavor to respond to all verifiable requests within thirty (30) calendar days of receipt. In certain circumstances, we may require additional information to verify your identity before processing your request.

9.3. California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to opt out of the "sale" or "sharing" of personal information. As stated in Section 4.1, we do not sell your personal information. For questions about your California privacy rights, please contact us through our contact form.

10. Security Measures

10.1. We implement and maintain reasonable administrative, technical, and physical security measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. Such measures include, without limitation, encryption of data in transit using Transport Layer Security (TLS/HTTPS), cryptographic hashing of passwords, role-based access controls, and regular security assessments.

10.2. Notwithstanding the foregoing, no method of electronic transmission or storage is entirely secure, and we cannot guarantee the absolute security of your personal information. You acknowledge that you provide personal information at your own risk and that you are responsible for maintaining the confidentiality of your account credentials.

11. Children's Privacy

11.1. The Services are not directed to, and are not intended for use by, individuals under the age of thirteen (13) years. We do not knowingly collect, solicit, or maintain personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take prompt steps to delete such information from our records.

11.2. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us through our contact form, and we will take appropriate action.

12. Third-Party Links and Services

12.1. The Services contain hyperlinks to third-party websites, applications, and services, including but not limited to Amazon.com product pages, retailer websites, and third-party authentication providers. These links are provided solely for your convenience and informational purposes.

12.2. We exercise no control over, and assume no responsibility for, the content, privacy policies, data collection practices, or security measures of any third-party websites or services. The inclusion of a link within the Services does not imply endorsement of the linked site or any association with its operators. We strongly encourage you to review the privacy policy of every website you visit.

13. International Data Transfers

13.1. The Services are operated from the United States. If you access the Services from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers maintain facilities. Data protection laws in these jurisdictions may differ from those in your country of residence.

13.2. By using the Services, you consent to the transfer of your information to the United States and other jurisdictions as described herein.

14. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy, our data practices, or your personal information, please contact us through our contact form. We will make every reasonable effort to address your inquiry in a timely manner.